Burgundy improves customer service and productivity with the help of PureFacts
Project Overview
Burgundy and PureFacts Financial Solutions began working together in 1999. At the time, Burgundy's back-office system was difficult to use. As a result, Burgundy was unable to effectively service its clients in the best possible manner. Client data was fragmented on multiple systems and it was very difficult for the firm to get a clear picture of client profiles and activities. Burgundy wanted to grow its business without increasing its employee headcount. Accordingly, it needed an integrated system that would capture all of their transactions, holdings, and client relationship data in one place. The system needed to be scalable to help with a growing volume of data. It also needed to be more user-friendly, and improve efficiency and productivity.
Key Benefits
The key benefit of the PureFacts system is that it gives employees the ability to view all of the client data they need at the click of a button. Since this data is now always readily available, the firm is able to provide superior customer service. Furthermore, this system allows Burgundy to grow its business without adding additional people to manage administrative tasks. In addition, the system was found to be very user-friendly. Currently, virtually every employee at Burgundy has the solution on his/her desktop and uses it on a daily basis to respond to client needs as well as handle many other administrative tasks. What started as a system to automate a few manual processes has evolved into a complete CRM system that is now an indispensable part of Burgundy's IT infrastructure.
Why PureFacts?
PureFacts has a ten-year track record of success in developing software solutions for the financial services industry. PureFacts combines its expertise in developing software with an in-depth understanding of the financial industry. While working with its clients PureFacts is able to provide relevant, insightful suggestions and can help steer its clients in the right direction.
“PureFacts brings new ideas to the table that help us service our clients better,” said James Meadows, Vice President.
Client Overview
A leading investment counseling firm providing discretionary investment management services to private individuals, charitable foundations, endowments and pension funds. The firm stresses independent research in the careful assessment of the economics and management of individual companies, and invests for the long-term in outstanding businesses that are attractively priced.
“We would have had many more employees in our back office today if we had not implemented this system. It has allowed us to improve the overall level of service to our clients because information is now readily available in one central place.”
Franca DeBartolo
Vice President
Burgundy Asset Management